Bachelor of Business Administration (Hons) in Marketing

Duration

7 Semesters

Intakes

January, May & September

Entry Requirement

Completion of MQA recognized Diploma; GCE A Level, STPM, UEC, Foundation or equivalent

Course Information

The Bachelor of Business Administration with honours major in Marketing in collaboration with North Borneo University College focuses on teaching students how to succeed in today’s business world. It is designed to give students a foundation in business study and increase participant’s marketing skills by providing the necessary knowledge, tools, and concepts to analyse and solve complex business problems.

Students will develop dynamic leadership abilities leading to greater e­ffectiveness in a middle management position, and gain an understanding of how a business operates through subject areas of Accounting, Finance, Human Resources, Marketing and Management.

Course Structures

Year 1

  • Accounting I
  • Micro Economics
  • IT Software for Business
  • Foundations for Business Management
  • Principles of Marketing
  • Macro Economics
  • Business Law
  • Accounting II
  • English for Business
  • Business Mathematics
  • Organisational Behaviour
  • Applied Management Statistics

Electives (Choose 2 out of 3)

  • Marketing Management
  • Writing Communication Skills
  • Advertising, Media & Branding

Year 2

Core Subjects

  • English for Research Foundation
  • Business Communication
  • Sales Management
  • Professional Ethics
  • Management Information System
  • International Business
  • English Language Integrated Skills
  • Public Speaking in English
  • Promotion Management & Advertising

Year 3

Core Subjects

  • Marketing Research
  • Service Marketing
  • Marketing Channel Management
  • Industrial Marketing
  • Strategic Management
  • International Marketing
  • Product Management
  • Franchising Management
  • Research Project
  • Practical Training

MPU Subjects

Local Students

  • Ethnic Studies
  • Tamadun Islam dan Tamadun Asia
  • English 2
  • Small Business Management
  • Co-Curriculum

International Students

  • Bahasa Melayu Komunikasi 2
  • Malaysian Studies 3
  • English 2
  • Small Busiess Management
  • Co-Curriculum