School of Business & Management

  • Bachelor of Arts in Leisure & Tourism Management 3+0
  • Bachelor of Business Administration 3+0
  • Diploma in Commerce
  • Diploma in Mass Communication
  • Foundation in Business
  • Skill Certificate in Business Management Training

(N/812/6/0120)(MQA/PA5393)

Duration

10 Semesters (3.5 Years Full-Time)

* inclusive of 1 semester Full Time Industrial Practice

Intakes

January, March, May, July, September & November

Entry Requirement

Completion of MQA recognized Diploma; or STPM/ UEC or equivalent.

Course Information

Our BA in Leisure & Tourism programme in collaboration with European University, Switzerland, focuses on teaching students how to manage the tourism business. Tourism is the fastest-growing industry in the business world. Our Bachelor in Leisure & Tourism Management program provides a solid foundation in the theory and practice of tourism management and prepares you for a successful career within the tourism and leisure industry. In addition to industry-specific modules, our course options will enable you to develop a range of business skills applicable to the wider commercial market.

Further Education Pathway

Students may continue to study the Master of Business Administration Program with European University or other partner institutions. Graduates may also pursue to postgraduate studies in Tourism Management field.

Employability

This program will equip you with the skills to work for resorts, country clubs, international hotel chains, airlines, tour operators and restaurants, and across fields such as destination management, marketing, logistics, business conferences and product development.

The travel and tourism sector is the largest sector in the world’s economy and is short of good quality managers. Recent graduates from this course have gone onto roles such as:

  • Business Travel Consultant
  • Hotel Manager
  • Meetings Venue Manager
  • Events Coordinator

Many also start their own businesses in the sector including web-based tour operations, restaurants and events management companies.

Course Structure

Year 1

Core Subjects

  • English for Business
  • Principles of Marketing
  • Tourism Geography
  • Micro Economics
  • Foundation of Business Management
  • Business Law
  • Macro Economics
  • Advertising, Media & Branding
  • IT Software for Business
  • Writing Communication Skills
  • Eco Tourism
  • Tour Operations Management
  • Consumer Behaviour

Year 2

Core Subjects

  • Cultural Heritage - Malaysia
  • Strategic Marketing
  • International Marketing
  • Event & Conference Management
  • Human Resources Management
  • The Business of Tourism
  • Business Finance I
  • Cross-Cultural Business Issues
  • Sales and Customers Relations Management

Electives (Choose 1 out of 2)

  • Project Management
  • Entrepreneurship & New Venture Creation

Electives (Choose 1 out of 2)

  • Basic Mandarin
  • Basic Japanese

Year 3

Core Subjects

  • Tourism Marketing
  • Sustainable Tourism: Policies & Ethics
  • Leisure & Recreational Management
  • Leadership & Team Building
  • Negotiation
  • Strategic Management
  • Case Study - Tourism
  • Organizational Communication
  • Thesis
  • Industrial Training

Electives (Choose 1 out of 2)

  • Basic Mandarin II
  • Basic Japanese II

MPU Subjects

Local Students

  • Ethnic Studies
  • Tamadun Islam dan Tamadun Asia
  • English 2
  • Small Business Management
  • Co-Curriculum

International Students

  • Bahasa Melayu Komunikasi 2
  • Malaysian Studies 3
  • English 2
  • Small Busiess Management
  • Co-Curriculum

N/345/6/0161)(MQA/FA1195)

Duration

9 Semesters (3 Years Full-Time)

Intakes

January, May & September

Entry Requirement

Completion of MQA recognized Diploma; or STPM/ UEC or equivalent

Course Information

The Bachelor of Business Administration programme in collaboration with European University focuses on teaching students how to succeed in today’s business world. It is designed to give students a foundation in business study and increase participant’s management skills by providing the necessary knowledge, tools, and concepts to analyse and solve complex business problems.

Students will develop dynamic leadership abilities leading to greater effectiveness in a middle management position, and gain an understanding of how a business operates through subject areas of Accounting, Finance, Human Resources, Marketing and Management.

Further Education Pathway

Students may continue to study the Master of Business Administration Program with European University or other partner institutions.

Employability

The broad spectrum of this program means that graduates are able to choose from a wide range of career paths across various business sectors. Many graduates also go on to study master’s degrees.

BBA graduates aspire to work in positions such as:

  • brand manager
  • mortgage advisor
  • marketing manager
  • share trader
  • management consultant
  • performance analyst
  • market planner
  • project manager
  • contract analyst
  • information manager

Course Structures

Year 1

  • Accounting I
  • Micro Economics
  • IT Software for Business
  • Foundations for Business Management
  • Principles of Marketing
  • Macro Economics
  • Business Law
  • Accounting II
  • English for Business
  • Business Mathematics
  • Organisational Behaviour
  • Applied Management Statistics

Electives (Choose 2 out of 3)

  • Marketing Management
  • Writing Communication Skills
  • Advertising, Media & Branding

Year 2

Core Subjects

  • Strategic Marketing
  • Business Finance I
  • Human Resource Management
  • Management Information Systems
  • Portfolio Management
  • Malaysian Company Secretarial Practice
  • E-Business
  • Business Finance II
  • Consumer Behaviour
  • Malaysian Economy
  • Research Methodology

Electives (Choose 2 out of 3)

  • Cross-Cultural Business Issues
  • Project Management
  • Service Management

Year 3

Core Subjects

  • Financial Statement Analysis
  • Corporate Finance
  • Marketing Research
  • Thesis
  • Industrial Training
  • Organisational Communication
  • Strategic Management
  • Leadership & Team Building

Electives (Choose 1 out of 2)

  • Negotiation
  • Total Quality Management

MPU Subjects

Local Students

  • Ethnic Studies
  • Tamadun Islam dan Tamadun Asia
  • English 2
  • Small Business Management
  • Co-Curriculum

International Students

  • Bahasa Melayu Komunikasi 2
  • Malaysian Studies 3
  • English 2
  • Small Busiess Management
  • Co-Curriculum

(R/340/4/0422)(A8715)

Duration

6 Semesters (2 Years Full-Time)

 

Intakes

January, May & September

 

Entry Requirement

SPM with 3 credits or equivalent qualifications

 

Course Information

The aim of the Diploma in Commerce (leading to business degree in Accountancy, Finance, Marketing, Management, Tourism, Hospitality Management and other business related majors) is to provide students with professional and academic-oriented education which enables them to assume roles in the accounting, finance, marketing, management, tourism and hospitality fields where they can apply their knowledge, techniques and skills.

Students may opt for a Dual-Diploma awarded by our sister college, Stamford Raffles College, Singapore and obtain a Higher Diploma in Business Management certificate.

 

Further Education Pathway

Students may proceed to 2nd Year Bachelor of Business Administration 3+0 in Collaboration with European University, Switzerland (N/345/6/0161).

Students may also transfer credit to all our academic partners and continue second/final year bachelor degree in business and commerce.

Course Structure

Year 1

Core Subjects

  • English for Academic Purpose
  • Financial Accounting I
  • Financial Accounting II
  • Introductory Accounting
  • Introduction to Computing
  • Microeconomics
  • Management Accounting
  • Business Statistics
  • Introduction to Management
  • Introduction to Marketing
  • Cost Accounting

Elective Subjects

  • Macroeconomics
  • Business Communication and Environment

Year 2

Core Subjects

  • Introduction to Finance
  • Business Law
  • Human Resource Management
  • Fundamental of Strategic Management
  • Marketing Management & Policy
  • Organisational Behaviour
  • Entrepreneurship
  • Project

Elective Subjects

  • Information Technology for Business
  • Management Information System
  • Financial Management
  • Services Marketing
  • Management Theory and Practice

MPU Subject

Local Students

  • Malaysian Studies 2
  • English 1
  • Consitution and Society
  • Co-Curriculum

International Students

  • Bahasa Melayu Komunikasi 1
  • English 1
  • Consitution and Society
  • Co-Curriculum

(N/321/4/0183)(MQA/PA5310)

Duration

7 Semesters (2.5 Years Full-Time)

Intakes

January, March, May, July, September & November

Entry Requirement

SPM with 3 credits inclusive English or equivalent qualifications.

Course Information

The Diploma in Mass Communication programme is designed to provide professional education for students wishing to pursue a career in mass communication division industry particularly in the media, production, communication, public relations, corporate, business and marketing, advertising or related fields.

Students will be exposed to the issues, practices and the dynamic, challenging and creative nature of the industry so that they will be able to support the mass communication functions of organizations effectively. Students graduating from Diploma in Mass Communication will be able to operate in a complex and rapidly changing media, broadcasting, publishing and corporate world.

The course also aims to develop passionate and creative individuals with strong communication and PR skills who are able to apply tools and technologies appropriate for the mass communications professions in which they work;

Further Education Pathway

Students may proceed to 2nd Year Bachelor of Business Administration 3+0 in Collaboration with European University, Switzerland (N/345/6/0161).

Students may also transfer credit to all our academic partners and continue second/final year bachelor degree in business and communication studies.

Course Structure

Year 1

Core Subjects

  • Academic English 1
  • Academic English 2
  • Introduction to Journalism
  • Human Communication
  • Mass Media and Society
  • Small Group Communication
  • Photo Journalism
  • Writing to Mass Media
  • Intercultural Communication
  • Professional Communication
  • Computing for Communication
  • Communication Theory

Year 2

Core Subjects

  • Interpersonal Communication
  • Business Communication
  • New Media Technology
  • Feature Writing
  • Public Relations
  • Web & Digital Design
  • Desktop Publishing
  • Modern Media Writing
  • Broadcast Journalism
  • Ethic and the Media
  • Events Management
  • Contemporary Advertising
  • Research in Communication
  • Practical Training

MPU Subject

Local Students

  • Malaysian Studies 2
  • English 1
  • Consitution and Society
  • Co-Curriculum

International Students

  • Bahasa Melayu Komunikasi 1
  • English 1
  • Consitution and Society
  • Co-Curriculum

(N/340/3/0533) (MQA/FA5347)

The Foundation in Business programme is designed to:

Provide fundamental knowledge relevant to students wishing to pursue their bachelor level studies in the areas of business administration, management and related disciplines.

Expose students to a new teaching and learning culture and environment and to be independent and disciplined in managing their studies, away from the schools systems they were used to.

Prepare them to cope with subject knowledge, familiarity with the principles, concepts, theories and technologies for effective preparation into their bachelor degree programmes.

Develop new habits and qualities such as flexibility, team-oriented, independence, innovativeness and to act with integrity to prepare them for employment markets.

Enhance their analytical and creative thinking and their ability to act independently and professionally.

Course Structure

Year 1

  • Academic English 1
  • Academic English 2
  • Computing for Communication
  • Introduction to Accounting
  • Business Context
  • Principles of Marketing
  • Principles of Management
  • Business in Context
  • Principles of Economics
  • Principles of Finance
  • Business Mathematics
  • Business Law
  • Business Statistics

MPU Subjects

Local Students

  • Malaysian Studies 1
  • Entrepreneurship
  • Multicultural Studies

International Students

  • Bahasa Melayu Komunikasi 1
  • Entrepreneurship
  • Multicultural Studies

Total:  50 credit hours

FOR EXECUTIVE

(MQA/KKP0111(21))

FOR YOUNG ENTREPRENEUR

(MQA/KKP0111)

Duration

1 Semester

Intakes

January, March, May, July, September & November

Entry Requirement

For Executive: Over 21 years old with at least 2 years working experience.

For Young Entrepreneur: Over 18 years old and completion of high school certificate.

Course Information

This innovative management program offers a broad knowledge of today’s business environment and an understanding of management and business administration skills, through integration of theory and previously acquired workplace experience.

For young entrepreneur, the program will train young and innovative entrepreneurs in helping them to run businesses profitably.

External Examination (Optional)

Students may register with Society of Business Practitioners (UK) to sit for External Examination for Post Graduate Diploma in Business Administration (PGDBA). PGDBA mapped to a British Honours degree and Level 6 on the Qualifications Credit Framework (QCF) UK.

Further Information: http://www.mamsasbp.com/sbp/business-administration-asia.asp

Further education pathway 

SBP PGDBA is recognized by many universities for credit transfer to MBA program. For example, The University of Sunderland allows full credit transfer and students only need to complete a thesis project to obtain an MBA.