Bachelor of Arts in Leisure & Tourism Management 3+0

(N/812/6/0120)(MQA/PA5393)

Duration

10 Semesters (3.5 Years Full-Time)

* inclusive of 1 semester Full Time Industrial Practice

Intakes

January, March, May, July, September & November

Entry Requirement

Completion of MQA recognized Diploma; or STPM/ UEC or equivalent.

Course Information

Our BA in Leisure & Tourism programme in collaboration with European University, Switzerland, focuses on teaching students how to manage the tourism business. Tourism is the fastest-growing industry in the business world. Our Bachelor in Leisure & Tourism Management program provides a solid foundation in the theory and practice of tourism management and prepares you for a successful career within the tourism and leisure industry. In addition to industry-specific modules, our course options will enable you to develop a range of business skills applicable to the wider commercial market.

Further Education Pathway

Students may continue to study the Master of Business Administration Program with European University or other partner institutions. Graduates may also pursue to postgraduate studies in Tourism Management field.

Employability

This program will equip you with the skills to work for resorts, country clubs, international hotel chains, airlines, tour operators and restaurants, and across fields such as destination management, marketing, logistics, business conferences and product development.

The travel and tourism sector is the largest sector in the world’s economy and is short of good quality managers. Recent graduates from this course have gone onto roles such as:

  • Business Travel Consultant
  • Hotel Manager
  • Meetings Venue Manager
  • Events Coordinator

Many also start their own businesses in the sector including web-based tour operations, restaurants and events management companies.

Course Structure

Year 1

Core Subjects

  • English for Business
  • Principles of Marketing
  • Tourism Geography
  • Micro Economics
  • Foundation of Business Management
  • Business Law
  • Macro Economics
  • Advertising, Media & Branding
  • IT Software for Business
  • Writing Communication Skills
  • Eco Tourism
  • Tour Operations Management
  • Consumer Behaviour

Year 2

Core Subjects

  • Cultural Heritage - Malaysia
  • Strategic Marketing
  • International Marketing
  • Event & Conference Management
  • Human Resources Management
  • The Business of Tourism
  • Business Finance I
  • Cross-Cultural Business Issues
  • Sales and Customers Relations Management

Electives (Choose 1 out of 2)

  • Project Management
  • Entrepreneurship & New Venture Creation

Electives (Choose 1 out of 2)

  • Basic Mandarin
  • Basic Japanese

Year 3

Core Subjects

  • Tourism Marketing
  • Sustainable Tourism: Policies & Ethics
  • Leisure & Recreational Management
  • Leadership & Team Building
  • Negotiation
  • Strategic Management
  • Case Study - Tourism
  • Organizational Communication
  • Thesis
  • Industrial Training

Electives (Choose 1 out of 2)

  • Basic Mandarin II
  • Basic Japanese II

MPU Subjects

Local Students

  • Ethnic Studies
  • Tamadun Islam dan Tamadun Asia
  • English 2
  • Small Business Management
  • Co-Curriculum

International Students

  • Bahasa Melayu Komunikasi 2
  • Malaysian Studies 3
  • English 2
  • Small Busiess Management
  • Co-Curriculum