Bachelor of Business Administration 3+0



9 Semesters (3 Years Full-Time)


January, May & September

Entry Requirement

Completion of MQA recognized Diploma; or STPM/ UEC or equivalent

Course Information

The Bachelor of Business Administration programme in collaboration with European University focuses on teaching students how to succeed in today’s business world. It is designed to give students a foundation in business study and increase participant’s management skills by providing the necessary knowledge, tools, and concepts to analyse and solve complex business problems.

Students will develop dynamic leadership abilities leading to greater effectiveness in a middle management position, and gain an understanding of how a business operates through subject areas of Accounting, Finance, Human Resources, Marketing and Management.

Further Education Pathway

Students may continue to study the Master of Business Administration Program with European University or other partner institutions.


The broad spectrum of this program means that graduates are able to choose from a wide range of career paths across various business sectors. Many graduates also go on to study master’s degrees.

BBA graduates aspire to work in positions such as:

  • brand manager
  • mortgage advisor
  • marketing manager
  • share trader
  • management consultant
  • performance analyst
  • market planner
  • project manager
  • contract analyst
  • information manager

Course Structures

Year 1

  • Accounting I
  • Micro Economics
  • IT Software for Business
  • Foundations for Business Management
  • Principles of Marketing
  • Macro Economics
  • Business Law
  • Accounting II
  • English for Business
  • Business Mathematics
  • Organisational Behaviour
  • Applied Management Statistics

Electives (Choose 2 out of 3)

  • Marketing Management
  • Writing Communication Skills
  • Advertising, Media & Branding

Year 2

Core Subjects

  • Strategic Marketing
  • Business Finance I
  • Human Resource Management
  • Management Information Systems
  • Portfolio Management
  • Malaysian Company Secretarial Practice
  • E-Business
  • Business Finance II
  • Consumer Behaviour
  • Malaysian Economy
  • Research Methodology

Electives (Choose 2 out of 3)

  • Cross-Cultural Business Issues
  • Project Management
  • Service Management

Year 3

Core Subjects

  • Financial Statement Analysis
  • Corporate Finance
  • Marketing Research
  • Thesis
  • Industrial Training
  • Organisational Communication
  • Strategic Management
  • Leadership & Team Building

Electives (Choose 1 out of 2)

  • Negotiation
  • Total Quality Management

MPU Subjects

Local Students

  • Ethnic Studies
  • Tamadun Islam dan Tamadun Asia
  • English 2
  • Small Business Management
  • Co-Curriculum

International Students

  • Bahasa Melayu Komunikasi 2
  • Malaysian Studies 3
  • English 2
  • Small Busiess Management
  • Co-Curriculum