The participants have to communicate effectively and efficiently with the customers, supervisors and co-workers in the workplace. Effective communication will improve the interpersonal relationship, productivity and minimize conflict. To achieve co-operation and effective teamwork, good human relations skills are essential. Everything people do in the workplace, results from communication. Therefore, good reading, writing, speaking and listening skills are essential if tasks are going to be completed and goals to be achieved.
Learning Outcome:
This course is designed to provide the knowledge and basic skills to start out as an entry level copywriter. Students will learn the strategies for writing effective publicity materials with the purpose of generating leads, sales, or creating brand awareness.
Learning Outcome:
The Professional Diploma in Mass Communication programme is designed to provide professional education for students wishing to pursue a career in mass communication division industry particularly in the media, production, communication, public relations, corporate, business and marketing, advertising or related fields.
Students will be exposed to the issues, practices and the dynamic, challenging and creative nature of the industry so that they will be able to support the mass communication functions of organizations effectively. Students graduating from Diploma in Mass Communication will be able to operate in a complex and rapidly changing media, broadcasting, publishing and corporate world.
The course also aims to develop passionate and creative individuals with strong communication and PR skills who are able to apply tools and technologies appropriate for the mass communications professions in which they work.
This is a life-long learning continuing education program, it is not an academic award and does not lead to any further academic education pathways in Malaysia. This programme is offered under Jesselton College Sdn. Bhd. as a training provider to Human Resource Development Corporation (HRDCorp).
Assistance for additional requirement
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