Bachelor of Business Administration (Hons)



3 Years Full-Time or equivalent

Mode of Study

Full-time and Part-time


January, May & September

Entry Requirement

Accredited Foundation, STPM/ UEC, Diploma or equivalent

Course Information

The Bachelor of Business Administration programme focuses on teaching students how to succeed in today's business world. It is designed to give students a foundation in business study and increase participant's management skills by providing the necessary knowledge, tools, and concepts to analyse and solve complex business problems.

Students will develop dynamic leadership abilities leading to greater effectiveness in a middle management position, and gain an understanding of how a business operates through subject areas of Accounting, Finance, Human Resources, Marketing and Management.


The broad spectrum of this program means that graduates are able to choose from a wide range of career paths across various business sectors. Many graduates also go on to study master's degrees.

BBA graduates aspire to work in positions such as:

  • brand manager
  • mortgage advisor
  • marketing manager
  • share trader
  • management consultant
  • performance analyst
  • market planner
  • project manager
  • contract analyst
  • information manager

Course Structures

Year 1

  • Principles of Marketing
  • Principles of Management
  • Business Ethics
  • Entrepreneurship
  • Small Business Management
  • Business Mathematics
  • Accounting 1
  • Organizational Behaviour
  • Human Resource Management
  • Elective 1

Year 2

  • Macroeconomics
  • Business Finance
  • Business Law
  • International Business Management & Strategy
  • Accounting 2
  • Business Communication
  • Management Information Systems
  • Strategic Management
  • Operations Management
  • Corporate Finance
  • Organizational Management
  • Strategic Marketing
  • Elective 2

Year 3

  • Quantitative Research Methods
  • Organizational Theory & Design
  • Final Year Project
  • Industrial Training
  • Elective 3

Elective Subjects

  • Project Management
  • Service Management
  • Total Quality Management
  • E-Business
  • Negotiation
  • Leadership & Team Building
  • Business of Tourism

Total: 120 credit hours